![]() Influencing story: Text-focused styles of reporting (presentations, informal emails, long-form narratives with images/video) that help persuade people to make decisions in a certain way, using both the data and bigger picture (context) to justify their next action. ![]() It highlights what’s done in a period to plan for the next, mostly based on just the numbers.Ģ. Traditional reporting: A formal packaging of data on a regular basis (daily, monthly, quarterly) that presents what’s happened, how it's happened and why it’s happened. Today, there are two types of fundamental approaches to storytelling in organizations:ġ. Think of it as another effective way to share how your business is performing, and motivate others to care about a discovery, when the numbers alone can't. It's a skill that helps provide context and deeper understanding around metrics in a report or dashboard, inspire your audience to act, and aid the decision-making process. This blog acts as a beginner’s guide to what data storytelling means for your company’s business intelligence and data analytics, explains the importance of leveraging it today, and how Yellowfin’s own set of storytelling tools can enrich your insight reporting efforts.ĭata storytelling describes the capability to convey important information and critical insights from data using a combination of textual and visual narrative techniques. However, are you still unsure of what data storytelling is, or why there's a sudden buzz? Data storytelling is a part of modern analytics you can’t afford to overlook. Understanding its purpose is key to making the most of your analytics today.īy 2025, Gartner predicts data stories will be the most widespread way of consuming analytics. Consumer Privacy: Getting More from Data Compliance with Embedded Analytics Storytelling is a fundamental human skill, yet using data to tell stories is still an emerging concept.
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